Here are the actual results that we received using yellow letter mail:
Category of lead: I buy houses, We buy houses, real estate investors seeking seller leads
Mailing list: Absentee Homeowners
Mailing list count: 500 pieces
Reply Method: Phone call to voice mail
# of Actual Responses: 63
# of "Actual Leads": 38
The 38 actual leads were seeking an "offer" on their home, several owned more than 1 property.
Our test gave us a 7.6% response rate using our yellow letter mail format.
COMPARATIVE RESULTS
Here is why we are so excited to offer Yellow Letter Mail to our customers.
We know the real estate investor mail is a niche that is highly responsive, so we wanted to do a side by side test to compare a standard black and white laser letter mailed in a hand addressed envelope, to a Yellow Letter Mail piece mailed in the exact same envelope.
This is what we found out:
When we mailed out 500 pieces of mail, using a standard laser letter (fully printed, no handwriting on it) we got a 2.9% response rate. Not bad.
We took -- The SAME -- mailing list and mailed a Yellow Letter mailer - the one that you see pictured above, in the exact same hand addressed envelope and got a whopping 12.6% overall response rate -- Now many of the people were simply calling to let us know that there house was not for sale... but 7.6% were actually interested in selling and requested an offer from our investor.
THE RESPONSE RATES MORE THAN DOUBLED!!!
Can the same degree of success be achieved by converting mail pieces from other industries into yellow letter, or notebook style letters?
This program, is new and untested in many industries. We are making it extremely affordable for you to test your response rates by converting your mail piece into the yellow letter format.
Disclaimer: Actual results may vary, mailing list is not included, so list quality cannot be guaranteed. We are in no way offering any guarantee as to your actual response rates when using yellow letter mailings. Our results are to aid in your own research of lead generating mail pieces.